La Salle Digital Coffee "Sports Management. Exploring the New Reality for the Sports Industry"

Conferences and workshops

Start date

Wed, 07/01/2020 - 17:00

Venue

Onine

Sport does not escape the paralysis caused by the pandemic. The COVID-19 has forced the industry to postpone most of its events, making the sports offer an unprecedented oasis. The Olympic Games and the European Football Championship, which had to be held this summer, have been postponed until 2021. In addition, all professional sports leagues and competitions have been forced to stop indefinitely and live a period of uncertainty for not knowing when or how they will be able to resume or if, in the worst-case scenario, they should be suspended.

Chris Kennet, Academic Director Undergraduate Business and Technology Programs at La Salle-URL, analyzes the impact and possible consequences of the pandemic in the sports industry.

Connect with

CHRIS KENNETT, Academic Director Undergraduate Business and Technology Programs at La Salle Campus Barcelona – URL. Chris has a PhD in Sports Management from Loughborough University, UK. He is a researcher, consultant and educator, focused on technology and innovation in sport. Co-director of the creation of the Euroleague Basketball Tech Challenge, an open innovation event to face the challenges for the near future of professional basketball. His current research interests focus on fan engagement and the role of new technologies. He has worked for Euroleague, FC Barcelona, the Spanish F1 GP and Mediapro among others.

INTERVIEWER

Lluís Font, Director of Executive Education at La Salle-URL and Executive MBA Coordinator, will speak with Chris Kennett about the New Reality for the Sports Industry.