eConference «Trends in digital marketing and e-commerce for 2021»

Both the retail industry and its consumers are in the midst of a full transformation. Especially as a result of elements such as digitalization, which has generated not only new forms of consumption, but also experiences around the purchasing process, and also the hegemony achieved by large players such as Amazon or Alibaba.

La Salle-URL, together with its experts in the area of digital marketing, social media and e-commerce, reviews the key factors of the year 2020 and shows the trends of the year 2021.

The industry experts participating in the debate will answer all these questions to see a global outlook of the sector for 2021:

• RICARD CASTELLET
  CCO at Barcelona Tech City and Coordinator of the Master in Digital Marketing

• IRENE BELLIDO
  Marketing and Sales Director of Grupo Lamadrid and Coordinator of the Master's in E-Commerce and Digital Marketing.

• SANTIAGO SÁNCHEZ
  Conseller Delegat d’Etailers Ecommerce i Director de l'Àrees de Programes eBusiness

Get connected and find out how to succeed in these areas!