Esade launches ‘Stay Connected’, a knowledge platform to create value for society

08.04.2020

This initiative aims to help with the definition and implementation of programmes of action and to contribute to thinking, analysis, and innovation by means of knowledge in response to the challenges posed by the COVID-19 crisis

Wednesday, 8 April 2020. Esade has launched its new online platform Stay Connected, an initiative in response to the institution’s commitment to contributing value to the community by means of knowledge and social discussion, and providing help particularly for professionals and executives on defining and implementing their programmes of action and strategies in response to the impact of the COVID-19 pandemic. The platform hosts a variety of webinars and a series of masterclasses on subjects that may be useful and interesting in view of the social, business and economic challenge facing us.

Marc Correa, deputy dean for programmes at Esade Executive Education and head of the Stay Connected platform, stressed that Esade’s aim is “to contribute to an understanding of today’s context, provide frameworks and management methods in view of this very unusual situation, and finally, to point out lines of action for organisations and individuals”, in order to “empower our community, help it adapt to the new scenario, advance changes and incentivise new solutions by means of knowledge”, he added. The spread of COVID-19 is, above all, a global humanitarian and health safety crisis although its impact on the global economy is devastating. “This is a time for solidarity and for thinking about the needs of our community, and this is why Esade is making a variety of contents available to the public so that everyone can make the most of them in these circumstances” emphasised Correa.

With this commitment, Esade has already posted several masterclasses and webinars with open and unlimited access, by professors from the institution on different subjects chosen from the platform framework. Every Monday, two new masterclasses will be added and also, live and on-demand webinars will be held on a regular basis on the platform itself and on the Esade corporate channels on Linkedln and YouTube.

Creating value through knowledge in times of crisis

Since its launch in late March, the Stay Connected platform has hosted 11 webinars and 6 masterclasses on different subjects, all with unrestricted access, by experts at Esade in management and law. Scheduled webinars include “El impacto de Covid-19 en la economía española y las medidas planteadas en el Gobierno” (The impact of Covid-19 on the Spanish economy and the measures put forward by the government), by professor Pedro Aznar; “Liderazgo en tiempos de crisis” (Leadership in times of crisis), by Esade managing director, Koldo Echebarria; “El coronavirus: qué cambiará a nivel tecnológico, geoestratégico y de management” (Coronavirus: what will change in technology, geostrategy and management), by professor Xavier Ferràs; “¿Qué se puede aprender de las ‘operaciones de contención del coronavirus’ en China?” (What lessons can be learnt from the ‘coronavirus contention operations’ in China), by professor Jaume Hugas; “Impacto de la pandemia en el sistema sanitario” (Impact of the pandemic on the healthcare system), by professor Manel Peiró; and two webinars promoted by the Esade Center for Economic Policy and Political Economy (EsadeEcPol), titled “Respuestas frente a la pandemia: ¿Cómo evitar una nueva crisis del Euro?” (Responses to the pandemic. How to avoid a new euro crisis?), and “Empleo en tiempos de pandemia: proteger a los más vulnerables” (Employment in times of pandemic. Protecting the most vulnerable).

On Wednesday, April 8, the Esade Law School professor, Anna Ginès i Fabrellas, will give the webinar “Análisis de las medidas laborales frente a la pandemia” (Analysis of employment measures in response to the pandemic) on Friday, 8 April. In the following weeks, the platform’s calendar includes seminars hosted by professors Gloria Batllori and Sira Abenoza; Eva Jané-Llopis, director of the Health, SDGs and Social Innovation Programme at the Esade Institute for Social Innovation, or Mónica Reig, associate director at EsadeGov, among others.

Webinars have also been given in English, such as “Home Sweet Home: 5 science-based happiness strategies during confinement” with professor Jordi Quoidbach; “How brands should behave and communicate in the coronavirus crisis” with professor Oriol Iglesias; “How should you navigate disruptive innovations after Covid-19?" with professor Ivan Bofarull, and “Scenario Insights for Crisis and Recovery” with Ángel Saz-Carranza and Enrique Rueda-Sabater, director and senior fellow at EsadeGeo.

This platform also offers masterclasses such as “Legal Tech”, in which the academic collaborator Isabella Galeano will explain the technical developments that are transforming the sector; the “Customer Experience Management” masterclass in which the academic collaborators Gemma Martín and Rosalía Larrey will explain how to design a profitable and memorable customer relationship strategy; and the webinars “eSports for Marketing Strategies” and “Digital Marketing” with Julio Villalobos, corporate director, CDO and professor at Esade; “Financial innovation. Fintech and blockchain” with the academic collaborator Eloi Noya, and “Business Agility” with the academic collaborator Carlos Iglesias.